What the Cheez-It TV commercial - Heisman Pose: Bragging is about.

The Cheez-It TV Spot, 'Heisman Pose: Bragging' is a classic advertisement that showcases the delicious taste of Cheez-It crackers with a humorous twist. The commercial begins with two buddies sitting on a couch, munching on Cheez-It crackers while watching a football game. One of the friends brags about his skills on the field, striking a Heisman pose while doing so. The other friend is unimpressed and challenges him to score a touchdown right there in the living room.

The scene then shifts to a football field, set up right in the middle of the apartment. The bragging friend takes on the challenge and begins to run towards the imaginary goal line. As he takes his final leap towards the touchdown, he is magically transformed into a little boy, who lands amidst a sea of toys.

The advertisement ends with the tagline, "Cheez-It. How do you eat them?" The TV spot is a witty and entertaining take on the popular Heisman pose, showcasing the joy of snacking on Cheez-It crackers with friends. It's a light-hearted and fun advertisement that captures the spirit of enjoying life's small moments with good company and great snacks.

Cheez-It TV commercial - Heisman Pose: Bragging produced for Cheez-It was first shown on television on October 3, 2014.