What the Northern Trust TV commercial - Life that Begins is about.

Title: Northern Trust TV Spot, 'Life that Begins'

Introduction:The Northern Trust TV spot titled 'Life that Begins' captures the essence of new beginnings, entwined with the trust and expertise that Northern Trust provides. As the spot unfolds, viewers are taken on a heartfelt journey that encapsulates the joys, challenges, and milestones we experience throughout our lives. This emotionally charged commercial beautifully showcases the brand's commitment to its clients, highlighting the profound impact of a trusted partner during life's most significant moments.

Body:The ad opens with a sweeping aerial shot of a picturesque neighborhood, where a couple eagerly stands in front of their dream home. The scene then transitions to an emotional montage, expertly weaving together snippets of people's lives – from childhood to adulthood. The underlying message is clear: Northern Trust is there, providing unwavering support, financial expertise, and above all, peace of mind.

The first scene features a young couple, anxiously waiting in a hospital room. They clasp hands tightly and exchange excited glances, the anticipation written on their faces. A Northern Trust representative then appears, offering reassurance and guidance as they navigate the financial complexities of starting a family.

The commercial takes us on a voyage of life's transformative moments. We see a proud parent handing over an oversized check to their beaming child, who has just secured a scholarship with Northern Trust's assistance. The imagery shifts seamlessly from graduation ceremonies to weddings, reminding viewers of the significant milestones that would be incomplete without Northern Trust's support.

As the ad progresses, the focus shifts to the later stages of life. A retiree smiles contentedly while sitting at a porch swing, with Northern Trust advisers by their side, helping them navigate retirement planning. The heartfelt scenes portray the trust and friendship established over years of dedicated service, emphasizing the enduring relationships fostered by Northern Trust.

The poignant closing shot encapsulates the entire message of the commercial. It features an elderly individual, surrounded by loved ones, experiencing the serenity of their final days. Northern Trust once again appears, assuring clients that their legacy is in capable hands, further solidifying the bond of trust they have cultivated over a lifetime.

Conclusion:Northern Trust's TV spot, 'Life that Begins,' masterfully captures the essence of life's most precious moments. Through emotional storytelling and evocative imagery, the ad emphasizes the vital role that Northern Trust plays in its clients' lives. Whether it's starting a family, funding education, celebrating milestones, or planning for retirement, Northern Trust is there every step of the way, offering expertise and support. This powerful and sentimental commercial underscores the significance of trust when it comes to managing life's many events, leaving viewers with a lasting impression of Northern Trust's commitment to their financial well-being.

Northern Trust TV commercial - Life that Begins produced for Northern Trust was first shown on television on February 12, 2013.