What the Hertz Fast Lane TV commercial - Captain Marvel: Discover Your Inner Hero is about.

The Hertz Fast Lane TV spot is a powerful advertisement that features the iconic Marvel character, Captain Marvel. Titled 'Discover Your Inner Hero', the ad begins with a dramatic shot of Carol Danvers (Captain Marvel) standing next to a sleek Hertz rental car in a parking lot. As she looks confidently into the camera, the voiceover invites viewers to "discover their inner hero" with Hertz Fast Lane, the company's exclusive and fast car rental service.

The ad then cuts to a number of exciting scenes of Captain Marvel, flying in her famous red and blue suit through cityscapes and starry skies, accompanied by the explosive sound of electronic music. The voice-over continues, emphasizing how Hertz Fast Lane can transform the car rental experience by providing "fast, powerful and exclusive" cars that fit the needs of every traveler.

Throughout the ad, we see Captain Marvel showcasing her incredible powers, including incredible speed and agility, laser beams, and superhuman strength - all while driving a Hertz rental car. The ad showcases both Hertz's speedy service and Captain Marvel's heroic feats, culminating in a final shot of the superheroine standing on top of a Hertz rental car, victorious and confident.

The ad is an excellent example of branding through association, pairing the Hertz brand with one of the most popular and powerful characters in modern cinema. By combining the incredible abilities of Captain Marvel with the sleekness and speed of Hertz Fast Lane service, the ad convinces viewers that they too can discover their inner hero and conquer life's challenges with Hertz.

Hertz Fast Lane TV commercial - Captain Marvel: Discover Your Inner Hero produced for Hertz was first shown on television on February 7, 2019.