What the U by Kotex TV commercial - Dorm Raid is about.

In the U by Kotex TV Spot 'Dorm Raid', a group of college girls burst into a dorm room to save their friend from "period supplies" embarrassment. The commercial opens with one girl looking through a backpack for period products only to have another friend snatch it out of her hands. The camera then cuts to a group of girls running down the dormitory hallway carrying a U by Kotex box.

The group of girls burst into a dorm room where they find their friend in a state of distress. She is hiding behind a pillow, clearly embarrassed about running out of tampons. The girls quickly come to her aid and supply her with the necessary products, showcasing the dynamic of support amongst women.

The U by Kotex TV spot presents a relatable scenario that many women have experienced at some point in their lives, highlighting the importance of rallying behind one another and showcasing the importance of having the necessary products on hand. The advertisement concludes with the tagline "periods happen, but they don't have to ruin your day" emphasizing the brand's commitment to empowering women through their feminine hygiene products.

U by Kotex TV commercial - Dorm Raid produced for Kotex was first shown on television on July 5, 2015.