What the Realtor.com TV commercial - Accuracy Matters: Mom is about.

Realtor.com has released a new TV spot titled 'Accuracy Matters: Mom'. The ad features a mother who is house-hunting with her young daughter. As they tour a home, the daughter hilariously points out everything that is wrong with the house, from the creaky floors to the leaky roof.

The mother is clearly frustrated, but then she takes out her phone and opens the Realtor.com app. With a few taps, she quickly finds a list of accurate and up-to-date houses that match her search criteria. The ad emphasizes the importance of accurate listings and the convenience that Realtor.com offers to homebuyers.

The ad is lighthearted and humorous, but it also highlights a common issue that homebuyers face when searching for their dream home: inaccurate or outdated listings. The mother's frustration at the outdated information in the first house shows why it's essential for real estate websites to ensure their listings are accurate and up-to-date.

Overall, 'Accuracy Matters: Mom' is an effective ad that cleverly highlights the problems with inaccurate listing data and the solution offered by Realtor.com. By using humor and a relatable scenario, the ad resonates with homebuyers and reinforces the message that accuracy is critical when finding the perfect home.

Realtor.com TV commercial - Accuracy Matters: Mom produced for Realtor.com was first shown on television on May 11, 2014.