What the Quilted Northern TV commercial - Quilted Northern Is Not a Robe is about.

Title: Quilted Northern Is Not a Robe: Embracing a Hilariously Honest Approach

Introduction:Quilted Northern, a popular brand known for its high-quality toilet paper, has never been one to shy away from unconventional and daring advertising. In their TV spot titled "Quilted Northern Is Not a Robe," they have once again surprised audiences with their refreshingly honest approach. This unique commercial challenges viewers' expectations and brings a fresh perspective to the bathroom experience. Let's dive into the details of this unconventional Quilted Northern ad.

Synopsis:The TV spot begins with a woman stepping out of the bathroom, wrapped in what appears to be a luxurious robe. However, as she moves around her house, interacting with everyday items, they promptly reveal the truth behind her outfit — it's not a robe at all; it's actually made of Quilted Northern toilet paper!

Engaging Narrative:The ad's narrative cleverly uses humor to emphasize how thoroughly and luxuriously Quilted Northern toilet paper cleans, going beyond the ordinary. As the woman casually goes about her daily routine, the camera zooms in on different parts of her "robe" as they unravel, revealing the soft, delicate layers of quilted toilet paper. The dramatic peeling effect adds a touch of playfulness while highlighting the product's durability.

As the woman moves around, the ad showcases the versatility of Quilted Northern. She lounges on her couch, tucks her "robe" into bed, and even wears it while cooking. Each scene artfully portrays the incredible softness and strength of Quilted Northern, making it apparent that this toilet paper is not just for bathroom use anymore.

Unexpected Twist:Towards the end of the ad, the woman receives a video chat call from a friend. Initially embarrassed about her unconventional attire, she decides to embrace it, turning the unexpected situation into a moment of lightheartedness. Her friend's amused reactions and laughter reinforce the ad's underlying message: Quilted Northern is not just an ordinary toilet paper but an enjoyable, indulgent experience that brings unexpected joy to everyday life.

Appealing to Consumers:With this TV spot, Quilted Northern successfully captures the attention of consumers through its bold and imaginative approach. By challenging traditional perceptions of toilet paper, the commercial encourages viewers to rethink their bathroom routines. The ad effectively communicates that Quilted Northern goes beyond function by adding comfort, softness, and an element of pure enjoyment to their everyday moments.

Conclusion:"Quilted Northern Is Not a Robe" is a refreshing, humorous TV spot that breaks the mold of traditional advertising. By showcasing the versatility, softness, and durability of their toilet paper in an unexpected way, Quilted Northern brings a sense of joy and luxury to the mundane. This ad reminds us that sometimes, the most memorable campaigns are those that take risks and dare to be different.

Quilted Northern TV commercial - Quilted Northern Is Not a Robe produced for Quilted Northern was first shown on television on March 18, 2018.