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The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. In the video, which was produced by the Ogilvy & Mather ad agency, several women describe themselves to a forensic sketch artist who cannot see his subjects.

While these awards are for campaigns conducted by different agencies in different parts of the world, they all relate to a common theme- society's ideas of beauty and its impact on women's self esteem. These campaigns reflect the beauty brand's fight for establishing the idea of 'real beauty' amongst women.

We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards.

This ad highlighted the unrealistic beauty standards and how they can negatively impact the way women perceive themselves. The campaign's launch was met with widespread acclaim, with its message of inclusiveness and body positivity resonating with people of all ages and backgrounds.

The campaign has focused on building trust with its customers by promoting a message of inclusiveness and body positivity. By doing so, the brand has been able to build a loyal following and attract customers who are looking for more than just beauty products.

Unlike countless magazines, Dove didn't make women feel worse when asking them to confront their own bodies. The brand made them feel seen. Women felt celebrated for the bodies they had at that moment, not the bodies they would have after following a celebrity's workout plan or committing to a new diet.

According to the biblical story (Genesis 8:11), a dove was released by Noah after the Flood in order to find land; it came back carrying a freshly plucked olive leaf (Hebrew: עלה זית alay zayit), a sign of life after the Flood and of God's bringing Noah, his family and the animals to land.

The Dove Campaign was one of the first campaigns to be considered as going "viral" in the sense that to be viral was new and generally unknown at the time of the beginning of the campaign (2004). Some viewers considered the message a positive impact on the way women were viewed while others viewed it as the opposite.

A brand story is a narrative that a company creates to describe its history, values, and mission to customers and the public. It's the story behind the brand that gives it meaning, purpose, and identity.

Dove started its life in 1957 in the US, with the revolutionary new beauty cleansing bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove's iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth.