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What the HP Instant Ink TV commercial - Hobby to Business is about.

Title: HP Instant Ink TV Spot: "Hobby to Business"

[Opening scene: A well-lit, cozy home office. The camera pans across a cluttered desk filled with colorful pens, paintbrushes, and various art supplies. A woman, in her mid-30s with a warm smile, is seated at the desk, engrossed in a painting she's working on.]

Narrator: [Voiceover] "Meet Emily, an artist who turned her love for painting into a thriving business."

[Cut to a montage of Emily working passionately on different paintings in her studio, packaging orders, and interacting with customers at art fairs.]

Narrator: [Voiceover] "But as business grew, so did her expenses."

[Emily is shown opening a drawer filled with empty ink cartridges. She shakes her head in frustration.]

Narr

HP Instant Ink TV commercial - Hobby to Business produced for HP Inc. was first shown on television on March 13, 2023.

Frequently Asked Questions about hp instant ink tv spot, 'hobby to business'

HP Instant Ink is the HP ink subscription services that uses Original HP Ink cartridges. With HP Instant Ink, ink or toner is sent to you when you're running low so you always have new cartridges when you need them. With the subscription service, customers can save up to 50%1 on cartridge costs.

6 months of HP Instant Ink⁵, a subscription service that ensures new ink or toner cartridges are delivered to your door before you ever run out. ² After 6 months, monthly fee applies unless cancelled. New connected cloud that automatically detects and fixes connectivity issues.

When you purchase a new printer you may be offered a free trial during printer setup. To qualify, you must enroll for Instant Ink within 7 days of printer setup. If a free trial is offered, all paid plans are eligible. Regardless of the paid plan you choose, the first 700 pages per month are included in the free trial.

Yes, you can print without enrolling the printer in Instant Ink. However, you should not be using Instant Ink cartridges in the printer. Use regular HP inks. Check the label on the ink cartridges installed in the printer.

You can print in color as much as needed because, with the HP Instant Ink plan, color prints are the same price as black and white. If you need to print extra pages, you can order additional sets of pages at a low fee. What's more, unused pages rollover, and you can change your plan or cancel at any time at no cost.

HP Instant Ink uses high-volume cartridges, pricing based on pages printed, and direct-to-customer shipping delivered only when you run low. This means fewer cartridges travel shorter distances and require less packages, allowing us to pass savings on to you.

"Ink companies spend a lot of time to get the right blend of pigment, dye, and vehicle to be able to have a very stable small droplet for high-resolution printing," Williams says. All of that research and development, of course, costs a lot of money - and that's where the price comes in.

When you enroll for the first time with a new printer, you might be eligible for a trial of HP Instant Ink.

  1. To claim the trial that came with your printer, you must enroll during the eligibility period:
  2. During your trial, you can print up to the trial limit regardless of your plan.
  3. You can change your plan at any time.

Instant Ink is HP's hassle-free, money-saving ink subscription service. Plans start at $0.99 a month and covers ink, shipping, and a prepaid recycling. With HP Instant Ink, you will receive ink or toner when your printer runs low, not every month.

When you buy a new printer and set it up either at 123.hp.com or using the HP Smart app, you are offered a free trial of Instant Ink. The number of free months depends on the offer at the time and the country of enrollment. You must take advantage of this offer within 7 days.

According to the brand, HP Instant Ink customers save up to 50% on ink over time. Plus, automatic shipping means you aren't wasting time traveling to the store whenever you need a new cartridge. HP Instant Ink also currently offers a $10 credit to new customers who sign up for one of its printing plans.

Environmental Benefits By using less ink than traditional printing methods, HP Instant Ink helps reduce waste and conserve resources. Furthermore, since the service automatically refills cartridges when needed, there is no need for users to throw away used cartridges or buy new ones every time they run out.

Videos

Watch HP Instant Ink TV Commercial, 'Hobby to Business'

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Advertisers

Advertisers of the HP Instant Ink TV Spot, 'Hobby to Business'

HP Instant Ink TV commercial - Hobby to Business
HP Inc.

HP Inc. is a multinational technology company that specializes in producing personal computers, laptops, printers, and related accessories. The company was formed in November 2015, after Hewlett-Packa...

Products

Products Advertised

HP Inc. Instant Ink
HP Inc. Officejet Pro 9012
TV commercials

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