What the Xerox Business Services TV commercial - Transit Fares is about.

Title: Xerox Business Services TV Spot: 'Transit Fares'

Introduction:In the bustling metropolis of city life, Xerox Business Services has revolutionized the way people pay their transit fares. This TV spot, titled 'Transit Fares,' takes us on a journey through the daily hustle and bustle of commuters, showcasing how Xerox's innovative solutions have simplified and streamlined the payment process, making public transport more efficient and convenient for everyone.

Scene 1: The Chaotic Morning Rush HourThe TV spot opens with a montage of bustling streets during rush hour. People are rushing, vehicles honking, and the chaos of the city seems overwhelming. The narrator begins speaking, setting the stage for the viewers.

Narrator (V.O.): "In a city that never sleeps, the morning rush hour can be a daunting challenge..."

Scene 2: Commuters Struggling with Traditional Payment MethodsNext, we see frustrated commuters fumbling with their traditional payment methods. Some are counting change, searching for exact change, while others struggle to find tickets or passes in their overstuffed bags.

Narrator (V.O.): "But Xerox Business Services understands your daily challenges."

Scene 3: Introduction of Xerox's Seamless SolutionSuddenly, the scene transitions to an innovative Xerox kiosk located at a bustling subway station. The narrator explains how Xerox's easy-to-use digital payment system is changing the game.

Narrator (V.O.): "Introducing Xerox's seamless payment solutions, designed to simplify your commute."

Scene 4: Swift and Easy Digital TransactionsThe TV spot showcases commuters effortlessly tapping their smartphones or contactless cards on the Xerox payment systems. Their payment is quickly processed, allowing them to move swiftly through the gates, avoiding delays and reducing congestion.

Narrator (V.O.): "With Xerox, transactions are quick and hassle-free."

Scene 5: Smiling Commuters and Efficient Service StaffWe see happy commuters rushing past the gates, with satisfied expressions on their faces. Station staff are shown assisting passengers and maintaining the Xerox kiosks, ensuring smooth operations.

Narrator (V.O.): "And with Xerox's efficient service staff, your journey becomes even more convenient."

Scene 6: Innovation for a Better Commuting ExperienceThe TV spot concludes with a dynamic montage showcasing scenes of innovative technology and sleek designs, driving home the message of Xerox's commitment to revolutionizing the commuting experience.

Narrator (V.O.): "Xerox Business Services. Innovating to make your commute more enjoyable."

Conclusion:With its 'Transit Fares' TV spot, Xerox Business Services sheds light on the transformative power of their seamless payment solutions for public transportation. By simplifying the payment process and integrating cutting-edge technology, Xerox is revolutionizing the way people get around the city, making commuting a hassle-free and efficient experience. With Xerox, the chaos of rush hour becomes a thing of the past, and commuters can focus on enjoying their journeys.

Xerox Business Services TV commercial - Transit Fares produced for Xerox was first shown on television on February 18, 2013.