Prestone Antifreeze Coolant's TV Spot, 'The Reaper,' is a spine-chilling and dramatic advertisement that showcases the power of this coolant through the metaphor of a foreboding and ominous Grim Reaper.
The commercial begins with a dark night scene, where a car is seen travelling alone down a desolate and deserted road. Suddenly, the headlights illuminate a figure waiting in the middle of the road, and as the car approaches closer, the figure is revealed to be the Grim Reaper, with his signature scythe in hand.
As the car comes to a halt in front of the Reaper, he slowly approaches, his cloak billowing in the wind. The driver is visibly shaken as the Reaper hands him a flask of Prestone Antifreeze Coolant.
The Reaper then transforms into a car mechanic, revealing to the driver that this powerful coolant is essential for his car's performance. The camera pans to the car's engine, where we see Prestone Antifreeze Coolant in action, protecting the engine from freeze and corrosion.
The commercial ends with the driver safely back on the road, as the Grim Reaper ominously watches over him, a reminder of the dangers that lurk in the absence of proper engine care.
This intense and impactful TV spot effectively conveys the power and effectiveness of Prestone Antifreeze Coolant in protecting cars from the risks of cold weather and corroding engines. By utilizing the haunting imagery of the Grim Reaper, the advertisement aptly captures the attention of the audience while effectively conveying the importance of engine maintenance.
Prestone Antifreeze Coolant TV commercial - The Reaper produced for Prestone was first shown on television on October 28, 2012.
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