What the Strongbow TV commercial - FX Network: FX Pours New Flavors Feat. Adam Gertler is about.

The Strongbow TV spot titled 'FX Network: FX Pours New Flavors' features the popular television personality and chef Adam Gertler. The commercial showcases the refreshing taste of the new Strongbow line of ciders while taking a playful jab at the traditional wine connoisseurs.

The spot begins with Adam Gertler describing the bold new flavors of Strongbow's cider line. He mentions how the cider is a perfect alternative to wine and how it can be enjoyed in a variety of settings. However, the scene quickly shifts to a group of snobby wine drinkers who seem unimpressed with Strongbow's new flavors. Adam Gertler doesn't miss a beat and takes on the role of a Strongbeard, a mythical Strongbow cider connoisseur. He proceeds to teach the wine drinkers how to properly enjoy Strongbow, much to their surprise and entertainment.

The commercial's humor is a refreshing change of pace from traditional alcoholic beverage advertising. It cleverly takes a humorous jab at the stuffy and exclusive wine culture while highlighting the inclusive and fun-loving nature of Strongbow's cider line. The spot is a great example of how to effectively market a product and create memorable advertising that stands out in a crowded marketplace.

Strongbow TV commercial - FX Network: FX Pours New Flavors Feat. Adam Gertler produced for Strongbow was first shown on television on June 11, 2017.