What the Amazon Prime TV commercial - Holiday Disguise is about.

In the bustling streets of New York City during the holiday season, a certain air of excitement fills the air. People rushing to find the perfect gifts, festive lights twinkling on every street corner, and laughter echoing through the crisp winter air. And amidst all the holiday cheer, a familiar face steps into the picture - Seth Meyers.

In this Amazon Prime TV spot titled 'Holiday Disguise,' Seth Meyers takes on a playful and mischievous role. Dressed in a disguise that is a surprising departure from his usual clean-cut persona, Seth delights in delivering unexpected gifts to unsuspecting strangers.

The TV spot begins with Seth Meyers, wearing a wig of wild curly hair and a bushy beard, blending into the bustling crowd. Armed with a red shopping cart filled to the brim with Amazon Prime boxes, Seth embarks on his mission to spread holiday cheer.

As the TV spot unfolds, Seth approaches different people, delivering packages with a mischievous twinkle in his eye. The recipients, initially confused by Seth's peculiar appearance, quickly transition into sheer delight and gratitude as they unwrap their unexpected gifts. From families unwrapping cozy blankets to college students discovering a much-needed textbook, each interaction is filled with joy and surprise.

The heartwarming montage of Seth brightening up people's holiday season, set against the backdrop of iconic New York City landmarks, creates an enchanting atmosphere that encapsulates the spirit of the season. The TV spot's catchy soundtrack, a lively rendition of a holiday classic, adds an extra layer of festive charm.

Ultimately, the 'Holiday Disguise' TV spot captures the essence of Amazon Prime's mission: making people's lives a little bit easier and more joyful. Seth Meyers' dynamic and playful performance perfectly complements the joyful message, leaving viewers with a warm feeling and a desire to spread some holiday magic of their own.

With its clever concept, heartwarming moments, and Seth Meyers' comedic presence, the 'Holiday Disguise' TV spot stands out as a memorable and entertaining campaign. It encourages viewers to not only embrace the joy of the holiday season but also highlights the convenience and delight that Amazon Prime can bring to their lives during this special time of year.

Amazon Prime TV commercial - Holiday Disguise produced for Amazon Prime was first shown on television on November 22, 2016.