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What the Progressive Snapshot TV commercial - Rate Suckers is about.

Title: Progressive Snapshot TV Spot, 'Rate Suckers'

Intro:In the vast landscape of insurance advertisements, Progressive stands out with its captivating and often humorous commercials. One such TV spot titled "Rate Suckers" showcases the company's innovative product called Snapshot. This commercial, brimming with creativity and wit, aims to educate viewers on how Progressive's Snapshot can help them save on their car insurance premiums. Let's delve into the details of this captivating TV spot.

Scene 1:The commercial opens with a bustling neighborhood street and a snazzy red sports car zooming by. Upbeat music sets the energetic tone of the ad as the camera focuses on the rear end of the car, where a bright yellow bumper sticker catches the viewer's attention. The sticker reads, "Rate Suckers?"

Scene 2:Cut to a scene where Flo, the iconic Progressive insurance spokesperson, stands on a stage adorned with colorful props. The stage is designed to resemble a game show set, complete with flashing lights and a large spinning wheel in the background. An enthusiastic audience claps and cheers as Flo prepares to explain the concept behind Snapshot.

Scene 3:Flo stands confidently before a massive video screen that displays various graphical representations of vehicles, driving habits, and insurance rates. With her trademark charm, she begins to enlighten the audience about how ordinary drivers bear the burden of higher insurance rates due to the few reckless drivers on the road.

Scene 4:The screen behind Flo displays an infographic revealing that every time someone engages in risky driving behaviors, like sudden accelerations or hard braking, it impacts the overall insurance rates for everyone. The message is clear: "Reckless drivers cost us all."

Scene 5:Flo introduces Progressive's solution to this problem: Snapshot. She explains that Snapshot is a small device that customers can install in their cars to monitor their driving habits. By tracking metrics like speed, mileage, and instances of harsh braking, Snapshot ensures that policyholders pay for their own distinct driving patterns, rather than being lumped in with the reckless drivers.

Scene 6:Flashing images of Snapshot devices and smiling customers appear on the screen as Flo highlights the benefits. By adopting safer driving habits, customers can lower their insurance premiums and break free from the influence of the "Rate Suckers." It's an innovative approach that rewards responsible driving and helps individuals take control of their insurance costs.

Conclusion:The Progressive Snapshot TV Spot, 'Rate Suckers,' stands out for its creative execution and informative messaging. With the charming Flo guiding viewers through the concept, the commercial effectively communicates the benefits of Snapshot. By disrupting the traditional insurance model and empowering customers, Progressive encourages responsible driving habits while giving individuals the chance to save on their car insurance premiums.

Progressive Snapshot TV commercial - Rate Suckers produced for Progressive was first shown on television on April 7, 2013.

Frequently Asked Questions about progressive snapshot tv spot, 'rate suckers'

Progressive's Snapshot program personalizes your car insurance rate based on your actual driving. It's technically called usage-based insurance. That means you pay based on how and how much you drive instead of just traditional factors.

Can Progressive Snapshot increase your rates? Yes, Progressive Snapshot can increase your car insurance rates if you engage in risky driving habits. These behaviors include accelerating too fast, braking too hard, taking corners too fast or using your phone while driving.

How long does the Progressive Snapshot program last? You have to keep the Snapshot device in your car for however long it takes Progressive to gather enough driving data to determine your discount. This typically takes between 75 days and six months.

Whether Progressive Snapshot is worth it depends on your driving habits and if you'd be considered a safe or risky driver. Safe drivers can receive a decent discount when their Progressive policy renews, while those deemed to be riskier drivers can see an increase in car insurance costs.

With Snapshot, we measure a variety of factors related to your driving, including things such as the time of day you drive, sudden changes in speed (hard brakes and rapid accelerations), the amount you drive, and, for customers using the mobile app in some states, how you're using your mobile phone while driving.

Snapshots are generally created for data protection, but they can also be used for testing application software and data mining. A storage snapshot can be used for disaster recovery (DR) when information is lost due to human error.

What is Snapshot? Typically, car insurance rates are based on a variety of factors related to your driving history or the histories of drivers who are similar to you. Snapshot prices your insurance differently and personalizes your insurance rate based on your actual driving (called usage-based car insurance).

Racking up more miles is the easiest, controllable factor to beat the system. The hard brake-to-mile ratio is really what they're looking for when determining the discount for your policy. In other words, you can either adjust your braking behavior, or you can add more miles to the data to win with the law of averages.

The mobile app uses GPS to calculate your speed over time, mileage, and driving behaviors such as hard braking. Location data is used to provide trip information on the phone. It may also be used for underwriting purposes but is not used in determining your personalized rate.

Snapshot gives people more control over how much they pay for auto insurance and can help make people safer drivers. With Snapshot, safe driving saves you more on your car insurance. Customers who enroll in the mobile application version of Snapshot use their smartphone to collect data through the App.

With Snapshot, we measure a variety of factors related to your driving, including things such as the time of day you drive, sudden changes in speed (hard brakes and rapid accelerations), the amount you drive, and, for customers using the mobile app in some states, how you're using your mobile phone while driving.

Returning the device. After the end of the monitoring period, you can use the original device package (and the postage-paid return label that was in it) to return the device to us. Please do not remove and return the device until we notify you that we have gathered enough Snapshot Data.

Videos

Watch Progressive Snapshot TV Commercial, 'Rate Suckers'

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Actors

Actors who starred in Progressive Snapshot TV Spot, 'Rate Suckers'

Carli Lefevre photo
Dominic Flores photo
Advertisers

Advertisers of the Progressive Snapshot TV Spot, 'Rate Suckers'

Progressive Snapshot TV commercial - Rate Suckers
Progressive

Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...

Agenices

Agenices of the Progressive Snapshot TV Spot, 'Rate Suckers'

Progressive Snapshot TV commercial - Rate Suckers
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

Products

Products Advertised

Progressive Snapshot
TV commercials

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