The Sunsweet Plum Amazins TV spot called 'A Prune is a Prune' showcases the versatility and deliciousness of the prune. The commercial begins with a man complaining about prunes to his wife. He says that he doesn't like the taste of prunes and that they're not appealing at all. His wife then explains to him that prunes have been rebranded as 'Plum Amazins' and assures him they taste incredible.
The commercial then shows the man trying out the Plum Amazins, and his eyes light up with surprise and delight. He's amazed by the taste and texture of the dried plums and says that he could eat them all day. The commercial ends with the tagline, 'A Prune is a Prune, until it's a Plum Amazin.' The message is that the stigma around prunes can be easily overcome with a simple rebrand and that Sunsweet's Plum Amazins are a delicious and healthy snack option.
The TV spot brilliantly showcases the product's rebranding efforts and introduces viewers to the Plum Amazins, creating a lasting impression that encourages people to give prunes a chance. The clever tagline serves as a memorable and quirky reminder of the product's versatility and highlights the benefits of incorporating it into one's diet. Overall, the Sunsweet Plum Amazins TV spot is a smart and creative way to change perception and create a new audience for an overlooked product.
Sunsweet Plum Amazins TV commercial - A Prune is a Prune produced for Sunsweet was first shown on television on April 23, 2013.
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Sunsweet, a leading company in the food and beverage industry, has been revolutionizing the way we enjoy fruit-based products for over 100 years. With a rich history dating back to its establishment i...