What the Citi (Banking) TV commercial - Zero Poverty is about.

Citi, one of the largest banks in the world, released a heart-warming TV spot called 'Zero Poverty'. The ad features real people who are struggling with poverty and how Citi is making an effort to help them live a better life.

The commercial begins with a young girl walking through the slums with her mother. They live in a small, rundown home with no electricity or running water. The little girl looks very sad, and the mother's expression is one of despair. The scene then shifts to a woman who is scanning her fingerprint to access a digital banking service. She looks happy and satisfied as she checks her balance, pays her bills, and transfers money instantly.

Next, we see a group of men and women working in a factory, manufacturing a product. They look happy and content, and it is clear that they have been given an opportunity to earn a livelihood thanks to Citi's initiatives.

The ad then shows how Citi is working towards a poverty-free world through their numerous programs and initiatives. They aim to provide financial services for all, educate people on financial management, and promote sustainable development.

The commercial ends with the little girl looking happy, as she and her mother enjoy a meal together, thanks to the opportunities that Citi provided. The message is clear - if we all come together, we can end poverty and ensure a brighter future for everyone.

Overall, the 'Zero Poverty' TV spot by Citi is a beautiful example of how a corporation can use its resources and reach to make a positive impact on society. It is a heartwarming reminder that we can all play a part in making the world a better place by supporting initiatives like this.

Citi (Banking) TV commercial - Zero Poverty produced for Citi (Banking) was first shown on television on September 4, 2022.