What the Its On Us TV commercial - University of Wisconsin: Change is about.

Title: It's On Us TV Spot: "University of Wisconsin: Change"

Introduction: "University of Wisconsin: Change" is a powerful TV spot produced by the It's On Us campaign aimed at raising awareness about sexual assault prevention on college campuses. The video highlights the importance of creating a culture of consent, respect, and responsible behavior within university communities. In this spot, University of Wisconsin students come together to promote change and emphasize the collective responsibility we all share in combating sexual assault.

Body:

1. Setting the Scene:The TV spot opens with a breathtaking aerial shot of the University of Wisconsin campus nestled among picturesque surroundings. The vibrant autumn leaves and bustling students set a hopeful tone for the video, capturing the spirit of a community ready for transformation.

2. Narration and Interviews:As the camera shifts from the aerial view to ground level, a voiceover begins to address the audience with a thought-provoking message. The narration emphasizes the need for change in how we approach sexual assault prevention, as well as the significance of the collective commitment required to achieve it.

Interwoven with the voiceover are poignant interviews with University of Wisconsin students and staff, who share their personal stories and insights. They speak openly about the impact of sexual assault on individuals and the community as a whole, shedding light on the urgent need for change.

3. Power of Unity:The TV spot then highlights various initiatives and actions taken by the University of Wisconsin community. It showcases empowerment workshops, consent education programs, and support services available to survivors.

Students are shown engaging in dialogue, actively participating in bystander intervention training, and hosting awareness events on campus. These scenes demonstrate the power of unity and collective action, emphasizing that change is possible when everyone takes responsibility for fostering a safe and respectful environment.

4. Calls to Action:As the spot nears its conclusion, the narration and visuals highlight the key message of the It's On Us campaign: that sexual assault prevention is everyone's responsibility. The audience is encouraged to join the movement and make a personal commitment to end sexual assault, whether it is by pledging to intervene when they see a potentially harmful situation or by challenging systemic issues that perpetuate sexual violence.

The TV spot concludes with a powerful call to action, urging viewers to visit the It's On Us website for more information on how to get involved and make a difference.

Conclusion:

"University of Wisconsin: Change" is a captivating TV spot that encapsulates the essence of the It's On Us campaign. By showcasing the University of Wisconsin community's determination to

Its On Us TV commercial - University of Wisconsin: Change produced for It's On Us was first shown on television on November 15, 2015.