What the Future Forward USA Action TV commercial - The Price of Insulin is about.

Future Forward USA Action produced a powerful TV spot that sheds light on the increasing prices of insulin, a life-saving medication for individuals with diabetes. The commercial starts with an emotional voiceover and a close-up shot of a young girl with diabetes, who says, "I can't live without it, but I can't afford it."

The ad goes on to explain that the price of insulin has skyrocketed in recent years, making it nearly impossible for those who need it to afford it. The commercial features a montage of individuals with diabetes who are struggling to pay for their medication, with captions that explain how much they are spending on insulin each month and how that impacts their lives.

The spot then goes on to call out the pharmaceutical industry, highlighting how they have been pushing insulin prices higher and higher in order to maximize their profits. The commercial encourages viewers to take action and demand change, while urging lawmakers to hold pharmaceutical companies accountable for their actions.

In just 30 seconds, Future Forward USA Action's TV spot highlights the critical need for affordable prescription medication and the impact of corporate greed on the lives of average Americans. By shining a light on the issue of insulin prices, the commercial helps to raise awareness and spur action towards creating a more just and equitable healthcare system for all.

Future Forward USA Action TV commercial - The Price of Insulin produced for Future Forward USA Action was first shown on television on April 25, 2023.