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What the Raid Ant & Roach Killer TV commercial - Never Choose is about.

In a dimly lit kitchen, a family of ants and roaches scurry across the countertops, causing a wave of panic and frustration within the household. The camera zooms in, capturing the chaos and presenting the scene as if it were a looming crisis.

As the tension rises, a heroic figure emerges from the shadows - a can of Raid Ant & Roach Killer. With a swift and confident motion, the capable hand grabs the can and brings it to the forefront, ready to battle the insect invasion.

With a dramatic pause, the voiceover begins: "In a world overrun by pests, the choice is clear: never choose to coexist," The screen transitions to a split-screen, displaying one side with an invaded kitchen and the other side with a gleaming, pristine kitchen free of insects.

The commercial proceeds to showcase the power and effectiveness of Raid Ant & Roach Killer. The product is depicted as a superhero, obliterating the pests with each press of the nozzle. The insects are sent scurrying, defeated by the unstoppable force of this remarkable formula.

As the ad continues, the camera captures the relief and satisfaction on the faces of the family. A mother rejoices as she prepares meals without fear of contamination, while a boy grins as he no longer wakes up to ants crawling on his pillow. Even the family pet, a curious cat, is seen contently exploring a now pest-free living room.

The commercial concludes with an empowering message: "Raid Ant & Roach Killer. The ultimate defender against unwanted intruders. Take back your home. Never choose to tolerate pests."

With a final shot of Raid Ant & Roach Killer prominently displayed on the screen, the ad instills confidence in viewers, assuring them that they can tackle any pest problem with this powerful solution. The message is clear, making viewers aware that they hold the power to protect their homes and regain control.

In just thirty seconds, this dynamic TV spot delivers a captivating narrative, presenting Raid Ant & Roach Killer as the hero in the battle against household pests. With its striking visuals, strong message, and empowered tone, it leaves viewers feeling inspired, motivated, and ready to conquer any insect invasion that threatens their home.

Raid Ant & Roach Killer TV commercial - Never Choose produced for Raid was first shown on television on May 15, 2019.

Frequently Asked Questions about raid ant & roach killer tv spot, 'never choose'

KILL BUGS ON CONTACT. Raid® Ant & Roach Killer 26 kills ants, roaches and other listed bugs on contact and keeps killing with residual action for up to four weeks. Avoid spraying near baits to make sure bugs can bring the bait back to where they hide. Read label before use.

RAID Ant and Roach Killer: Aerosol, Cypermethrin/Imiprothrin, DEET-Free, Outdoor Only, 17.5 oz.

Kills: Ants;fleas;flies;gnats;roaches;ticks;silverfish;crickets;spiders;scorpions;mosquitoes;centipedes;firebrats;small flying moths;stink bugs;sowbugs;ground beetles;and boxelder bugs.

They mention that it is great for killing ants and bugs, and it keeps their house bug-free. Some reviewers also say that it eliminates ants on their front porch. "... Great value for the price Raid kills just about every bug you can imagine."

Hazards to Humans and Domestic animals: Caution: Causes moderate eye irntation, Harmful if inhaled, Avoid contact with eyes, skin, or clothing, Avoid breathing spray mist. Prolonged or frequently repeated skin contact may cause allergic reactions in some individuals.

Pesticides are chemical-based substances that can cause health issues or reactions if they are not utilized properly. If you're wondering, “Are pesticides safe after they dry?”, the answer is that most are safe once dried.

Although products such as Raid are relatively safe to humans (when used as intended), the act of huffing, smoking, snorting, vaping, plugging, drinking and/or injecting Raid or other bug sprays can cause irreversible neurological damage, or even death.

Hazards to Humans and Domestic animals: Caution: Causes moderate eye irntation, Harmful if inhaled, Avoid contact with eyes, skin, or clothing, Avoid breathing spray mist. Prolonged or frequently repeated skin contact may cause allergic reactions in some individuals.

Poisonous Ingredient Most household bug sprays contain plant-derived chemicals called pyrethrins. These chemicals were originally isolated from chrysanthemum flowers and are generally not harmful. However, they can cause life-threatening breathing problems if they are breathed in.

Pesticides are chemical-based substances that can cause health issues or reactions if they are not utilized properly. If you're wondering, “Are pesticides safe after they dry?”, the answer is that most are safe once dried.

Signs of Bug Spray Overexposure

  • Headache, fatigue, dizziness.
  • Loss of appetite, nausea, stomach cramps, diarrhea.
  • Blurred vision, watery eyes.
  • Excessive sweating or salivation.

You can sleep in the room after spraying it if it's a non-residual raid. You're good to go after cleaning up the Raid. If it's a lingering raid, though, you won't be able to sleep in the room once you've finished spraying it with the Raid. You can use Raid to get rid of bed bugs, cockroaches, and other insects.

Videos

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Advertisers

Advertisers of the Raid Ant & Roach Killer TV Spot, 'Never Choose'

Raid Ant & Roach Killer TV commercial - Never Choose
Raid

Raid is a brand of insecticide that is known for its effectiveness in eliminating pests. The company behind Raid is SC Johnson, a multinational manufacturer of household cleaning and consumer products...

Agenices

Agenices of the Raid Ant & Roach Killer TV Spot, 'Never Choose'

Raid Ant & Roach Killer TV commercial - Never Choose
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...

Raid Ant & Roach Killer TV commercial - Never Choose
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

Raid Ant & Roach Killer TV commercial - Never Choose
PHD Chicago

The University of Chicago Booth School of Business offers a highly prestigious PhD program in business. The application process for this program involves submitting various materials, including transc...

Products

Products Advertised

Raid Ant & Roach
TV commercials

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