Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

Coca- Cola is willing to make identify its product with happiness so it transmits feelings to ease that association with the brand even with a low tone, which is normally related with seriousness. This is achieved by the combination of other different elements such as visual ones.

In 1900, Coca‑Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark.

An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

Coca-Cola has been consistently ranked as the top soft drink brand worldwide, with a global brand value of over 89 billion U.S. dollars. Other soft drink brands manufactured and sold by the Coca-Cola Company include Diet Coke, Sprite, and Fanta.

personality Gigi Hadid Thoughout April and May, a Coca-Cola advert featuring model, mum and TV personality Gigi Hadid will air on TV, video on demand, cinema and out of home, to encourage people to get together to share food and 'meaningful moments'.

Your ads will stand out when you identify a unique tone and use it across all channels. People are more likely to listen to what you have to say in your ads if they can relate to your brand. The tone of your ads can be a lot of different things: friendly, informative, funny, insightful, motivational, etc.

Describe the tone and mood of each ad. Tone is the text's attitude toward its subject; mood is the feeling that the text creates in the reader.

From celebrity appearances - including everyone from Sandra Dee to “Mean” Joe Greene to Whitney Houston, Keanu Reeves and, yes, even Marilyn Monroe - to memorable musical numbers and parched polar bears, Coca-Cola's commercials have always found a way to tap into popular culture.

actress Lillie Langtry In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product.