What the AT&T TV commercial - Samsung Galaxy S4 Active: Whatever-Proof is about.

The AT&T TV Spot called "Samsung Galaxy S4 Active: Whatever-Proof" is a fun and engaging advertisement that shows off the impressive capabilities of the Samsung Galaxy S4 Active smartphone. The commercial begins with a group of young adults enjoying an outdoor adventure, including jumping into a river and exploring rugged terrain.

As they are having fun, one character accidentally drops their Samsung Galaxy S4 Active phone into the water. However, to the surprise of everyone, the phone not only survives the dip, but also continues to work perfectly. This remarkable feature of the phone is referred to as "whatever-proof", meaning that it is designed to withstand extreme conditions and still function as well as it does in everyday use.

The ad goes on to showcase other features of the powerful Samsung Galaxy S4 Active, such as its water-resistant and dust-proof casing and its rugged exterior that can withstand considerable wear and tear.

Overall, this TV spot effectively targets thrill-seekers and adventurers by highlighting the durability and versatility of the Samsung Galaxy S4 Active. It's a clever and effective way to show off the phone's unique features and capabilities, leaving viewers feeling impressed and intrigued to learn more.

AT&T TV commercial - Samsung Galaxy S4 Active: Whatever-Proof produced for AT&T Wireless was first shown on television on June 20, 2013.