What the Clorox TV commercial - On Marketing is about.

Clorox TV Spot, 'On Marketing' Featuring Nora Dunn:

In a groundbreaking move, Clorox has released a new TV spot called 'On Marketing,' featuring the talented actress Nora Dunn. This commercial takes a fresh and innovative approach to advertising by breaking the fourth wall and offering viewers a peek behind the scenes of marketing.

The commercial opens with Nora Dunn sitting in a brightly lit studio, surrounded by a film crew. Dressed in a sleek black suit, she exudes confidence and charm as she addresses the camera directly. With a mischievous smile, she begins to unravel the elaborate strategies that go into marketing a product like Clorox.

As the camera pans out, we see the familiar Clorox logo and a montage of quick shots showcasing a variety of Clorox products in action. From disinfecting wipes to bleach, the commercial highlights the numerous ways Clorox helps households stay clean and healthy.

As Nora continues to speak, the truth about advertising is revealed. She acknowledges the clever tactics used to grab consumers' attention, including catchy jingles, vibrant visuals, and emotional storytelling. The authenticity of the Clorox brand shines through as she emphasizes the importance of providing reliable and effective products to consumers.

To add a comedic twist, Nora portrays various fictional marketing personas, parodying different stereotypes typically associated with advertising. From the overly enthusiastic spokesperson to the charming and relatable influencer, she showcases the range of approaches often taken in the industry.

The commercial doesn't shy away from addressing the skepticism that can arise when viewing advertisements. Nora wittily acknowledges the doubts viewers may have about the claims made in commercials. She assures them that Clorox, as a company, values honesty and transparency, and stands by the quality of their products.

Throughout the spot, a light-hearted and playful tone is maintained, making it engaging and enjoyable to watch. Nora's natural comedic timing adds an extra layer of entertainment to the commercial, ensuring viewers will remember and share the experience.

'On Marketing' is not just a TV spot; it's a refreshing take on the advertising industry. By inviting viewers into the process of marketing, Clorox aims to build trust and transparency with its audience. Instead of relying on deceptive tactics, Clorox chooses to stand proudly behind its products, delivering on its promise of cleanliness, hygiene, and reliability.

With this innovative commercial, Clorox reminds consumers that they don't just sell cleaning products; they contribute to healthy, happy homes. So the next time you reach for a bottle of Clorox, you can do so with confidence, knowing that you're choosing a company that believes in honesty, transparency, and effectiveness.

Clorox TV commercial - On Marketing produced for Clorox was first shown on television on June 28, 2015.