What the IHOP TV commercial - Summer Signature Pancakes is about.

IHOP's 'Summer Signature Pancakes' TV spot showcases the brand's new summer pancake collection. The commercial opens with a view of golden pancakes being slowly drizzled with syrup, as the voiceover sets the tone for the scene. The camera then pans out to reveal a beautiful summer vista complete with people enjoying the sunny weather. The delicious looking pancakes steal the focus for a moment before returning to the summery setting.

The ad then switches between the beautiful landscape and the plated pancakes, showing off the flavors like the classic Belgian Waffle, fresh blueberries, strawberries, and cream, and a toasted marshmallow s'mores pancake, each looking more mouthwateringly delicious than the last.

The voiceover continues talking about how these pancakes are the perfect way to kick off the summer right and enjoy all the beautiful activities and moments that come along with it. IHOP wants to remind viewers that, with their summer collection, they'll be ready for a summer full of fun and excitement.

Overall, the IHOP 'Summer Signature Pancakes' TV spot is a celebration of summer, pancakes, and the joy of enjoying both. The beautiful imagery and mouthwatering pancakes make it hard to resist a trip to IHOP for a stack of their delicious summer flavors.

IHOP TV commercial - Summer Signature Pancakes produced for IHOP was first shown on television on May 25, 2014.