What the Chime TV commercial - Peace of Mind for People of All Kinds is about.

[TV Spot begins with calming, melodic background music]

Narrator: In a world filled with chaos and uncertainty, finding moments of peace and tranquility can seem like an elusive dream. But at Chime, we believe that peace of mind should be accessible to everyone, regardless of who they are or where they come from.

[Scene opens to a diverse group of people engaged in various activities, such as working, spending time with loved ones, and pursuing their passions. The camera focuses on different individuals, highlighting their unique qualities and backgrounds.]

Narrator: Introducing Chime, the financial hub that puts you in control. With our innovative approach to banking, we provide peace of mind for people of all kinds.

[Cut to an office setting. Black Thought, a renowned rapper and member of the famous hip-hop group, The Roots, is seen sitting at a desk, focused and confident. His voiceover begins.]

Black Thought: Hey there, I'm Black Thought, and I'm here to tell you why Chime has got your back. As an artist, reliability and flexibility are key for me. Chime offers both.

[Cut to various individuals, including a young entrepreneur, a single parent, and a student, all using their Chime banking app on their smartphones.]

Black Thought: Whether you're an entrepreneur chasing dreams or a parent constantly on the go, Chime's seamless mobile banking platform gives you control at your fingertips.

[Scene shifts to a beach, where people are seen relaxing and enjoying the serene surroundings. The Chime logo appears on a smartphone screen.]

Narrator: With Chime, you can manage your money with peace in mind. No hidden fees, no overdraft fees, and no monthly maintenance charges. Whether you're at the beach or on the couch, Chime is always working for you.

[Cut back to Black Thought at the office, continuing his voiceover.]

Black Thought: And with Chime's Spot Me feature, peace of mind is knowing that you're covered when you're short on cash. Let's face it – life happens. But with Chime, you can say goodbye to those awkward moments at the register.

[Scene shifts to a crowded grocery store, where a young woman makes a purchase using her Chime debit card. The transaction goes through smoothly.]

Narrator: Chime aims to simplify your financial life, giving you the freedom to focus on what truly matters.

[Final shot showcases various people smiling and going about their daily lives, with the Chime logo and tagline displayed on the screen.]

Narrator: Chime: Peace of mind for people of all kinds. Join us on this journey towards financial well-being.

[TV spot ends with the Chime logo and contact information on-screen]

[Background music fades out]

Note: This TV spot is an imaginary advertisement concept and does not represent an actual Chime TV spot featuring Black Thought.

Chime TV commercial - Peace of Mind for People of All Kinds produced for Chime was first shown on television on July 27, 2020.