The campaign, titled 'Find your in,' follows a young girl loitering in a laundromat. Her ennui is interrupted when a LinkedIn notification pops up on a phone next to her, which prompts her to think about who she will become when she grows up.

An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

The mission of LinkedIn is simple: connect the world's professionals to make them more productive and successful.

In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person.

To create a message ad:

1. Go to the Ads in this campaign page in Campaign Manager.
2. Click Create new ad.
3. Name the ad.
4. Select a sender or click the Add sender button to add an unlisted member of your network.
5. Click the Message section and enter the subject, message text, and optional footer and terms and conditions.

Here are three tips on how to write a good LinkedIn headline.

• Showcase your value proposition. Recruiters and hiring managers don't always have time to read through all potential candidates that appear in a search.
• Be specific.
• Use the right keywords.
• 4. Make it relevant to your audience.
• Be honest.

A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn marketing can include everything from recruiting top talent to building your brand. LinkedIn is a unique network. On most platforms, brands take a back seat to personal connections.

Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

They say something original. Weak marketing messages sound as if they could belong to any product or service. Example: "Our award-winning product set decreases costs and increases revenue." Brilliant marketing messages are one-of-a-kind. Example: "You'll save so much you'll think you won the lottery."

LinkedIn Ad Copywriting Tips

1. Be very clear what the offer is and who it's for.
2. Put the CTA above the fold.
3. Use bullet-points in the ad copy.
4. Call out your audience.
5. Start with an Emoji.
6. Use the right CTA button.
7. Keep headlines short (under about 70 characters)
8. Limit use of uppercase/caps and emojis.

Some tips when it comes to your headline: Show your value proposition; What you're known for or good at. Set yourself apart from other users in the same profession. Make sure your headline is accompanied by (and I cannot stress this enough) a well-lit and quality profile picture.