What the USA Swimming TV commercial - Protect is about.

The USA Swimming TV Spot titled 'Protect' is a poignant and powerful commercial that highlights the importance of safeguarding children while they are in the water. The ad was designed to create awareness among parents, coaches, and guardians about the potential risks of drowning and the steps one can take to ensure the safety of children who are in and around aquatic environments.

The commercial begins with a shot of a pool, and we see a young girl entering the water. The camera then pans to a close-up of her face, and we witness her struggling to breathe and stay afloat. The voiceover kicks in, asking if the onlookers can hear her thoughts, and if they know what it feels like to be drowning. The ad then transitions to a series of images that depict young children in different water-related activities, such as learning to swim or playing in the pool.

Throughout the commercial, the message is clear - drowning is preventable, and we need to take necessary precautions to protect our children. The ad reminds the viewers that children are vulnerable and that it's essential to watch them continuously while they are in the water.

The commercial ends with a call to action - a request to learn more about USA swimming and how we can all help make swimming and water environments safer for everyone. The message is powerful, and the visual narrative of the ad is sure to resonate with parents and guardians who understand the importance of taking proactive measures to ensure that their children stay safe while enjoying aquatic activities.

USA Swimming TV commercial - Protect produced for USA Swimming was first shown on television on July 27, 2018.