What the Lumosity TV commercial - New Year, New Ways to Play is about.

The Lumosity TV Spot, 'New Year, New Ways to Play' is a promotional advertisement that aired in January of a particular year, promoting the popular cognitive training app, Lumosity. The advertisement showcases the app's new features and encourages viewers to start the new year by challenging their minds in new and fun ways.

The commercial features a series of individuals of all ages participating in various cognitive exercises on Lumosity, highlighting the app's ability to appeal to a wide demographic. The exercises range from memory games to problem-solving puzzles, and are presented in visually engaging graphics that make it easy for viewers to understand the concept at a glance.

Throughout the ad, the narrator encourages viewers to take the cognitive challenge in the new year and states that Lumosity will help them stay sharp, improve their focus, and enhance their memory. The ad also emphasizes the importance of incorporating cognitive exercises into one's daily routine, much like physical exercise, to maintain overall brain health.

Overall, the Lumosity TV Spot, 'New Year, New Ways to Play' encourages viewers to embrace the new year by challenging their minds in new and fun ways, with the help of the Lumosity app. It is a well-executed advertisement that effectively communicates the app's value proposition and encourages viewers to take action.

Lumosity TV commercial - New Year, New Ways to Play produced for Lumosity was first shown on television on December 25, 2016.