What the Road ID TV commercial - NBC Sports Network: Always Handy is about.

The Road ID TV spot, titled 'NBC Sports Network: Always Handy,' is a 30-second commercial that showcases the convenience and practicality of Road ID wristbands for athletes and outdoor enthusiasts. The ad features different individuals, including cyclists, runners, and hikers, each wearing their Road ID wristbands while engaging in their respective activities.

Throughout the commercial, the voiceover highlights the benefits of the wristbands, emphasizing that they offer peace of mind to athletes and their loved ones. With a quick glance at the wristband, someone can identify the wearer and access crucial contact information, such as their emergency contact person or medical details.

The ad closes with the tagline, "Always Handy," which reinforces the idea that Road ID wristbands are a must-have accessory for anyone who loves spending time outdoors and values safety and preparedness.

Overall, the Road ID TV spot is a clever and well-executed advertisement that effectively showcases the brand's product and mission. It appeals to anyone who loves outdoor activities and wants to protect themselves and their loved ones in case of an emergency.

Road ID TV commercial - NBC Sports Network: Always Handy produced for Road ID was first shown on television on May 19, 2017.