The Jitterbug Plus TV Spot is a classic piece of marketing that is designed to appeal to seniors who want a simple, easy-to-use mobile phone. The Jitterbug Plus is a flip phone that features large, easy-to-read buttons and a bright, clear screen that is perfect for seniors who may have difficulty seeing small text or navigating complicated menus.
The TV Spot is a 30-second commercial that highlights the key features of the Jitterbug Plus. It opens with a shot of an elderly couple sitting together on a park bench. The woman pulls out her Jitterbug Plus and starts dialing a phone number, while the man looks on with a smile.
As she talks on the phone, the commercial cuts to a series of shots that highlight the key features of the Jitterbug Plus. We see the large, easy-to-read buttons, the bright, clear screen, and the simple, intuitive menu system. The commercial also emphasizes the phone's senior-friendly features, such as its easy access to emergency services and its ability to block unwanted calls.
Throughout the commercial, a friendly voice-over provides additional information about the Jitterbug Plus and its features. The overall tone of the spot is warm, friendly, and reassuring, designed to make senior viewers feel comfortable and confident about using the phone.
Ultimately, the Jitterbug Plus TV Spot is an effective piece of marketing that speaks directly to its target audience. It highlights the key features of the Jitterbug Plus in a way that is easy to understand and appealing to seniors, making it an attractive option for anyone looking for a simple, easy-to-use mobile phone.
Jitterbug Plus TV commercial produced for Lively (Mobile) was first shown on television on September 20, 2012.
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