Finding things to poke fun at in the middle of a pandemic is no small task, but in the last 12 months we've seen brands and ad agencies rise to the challenge admirably.

FRESHEN UP, FLAVOUR UP.

agency Energy BBDO Created by ad agency Energy BBDO, a new two-minute spot features Sarah and Juan, two teenagers who meet at high school over a stick of Extra gum, and follows them as they fall in love, navigate a long-distance relationship and eventually get engaged - including a clever plan involving a marriage proposal with sketches ...

The couple in the “Extra Gum: The Story of Sarah & Juan” commercial is played by actors Alyssa Milano and Antonio Sabato Jr. They beautifully portray the journey of a couple's relationship through the years, using Extra gum as a symbol of their love and connection.

WHY DO DENTISTS RECOMMEND CHEWING EXTRA AFTER EATING AND DRINKING? Chewing sugar-free gum for 20 minutes after drinking or eating stimulates the production of saliva, which acts as our body's own natural tooth protection. It works in 3 ways: Restores the pH balance in your mouth, neutralising plaque acids.

The major event that contributed to the chewing gum ban was unveiling of the Mass Rapid Transit (MRT) project. Singapore invested $5 billion in this project to facilitate smooth and rapid transport for its people. Unfortunately, the door sensors of the train were vandalised by sticking chewing gum on them.

WHY DO DENTISTS RECOMMEND CHEWING EXTRA AFTER EATING AND DRINKING? Chewing sugar-free gum for 20 minutes after drinking or eating stimulates the production of saliva, which acts as our body's own natural tooth protection. It works in 3 ways: Restores the pH balance in your mouth, neutralising plaque acids.

The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "How It Feels To Chew Five Gum") and that it has 5 calories.

WHY DO DENTISTS RECOMMEND CHEWING EXTRA AFTER EATING AND DRINKING? Chewing sugar-free gum for 20 minutes after drinking or eating stimulates the production of saliva, which acts as our body's own natural tooth protection. It works in 3 ways: Restores the pH balance in your mouth, neutralising plaque acids.

In 1984 Wrigley introduced EXTRA, its first sugar-free gum, to the U.S. market. Within five years, it became the #1 selling brand of its kind. Both then and now, EXTRA is recognized for its incredible, long-lasting flavor.

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia.

Beyond the new art style and flattened design elements, Extra aimed to reduce the emphasis on dental hygiene - with tooth imagery giving way to an enlarged 'sugar-free' call-out. This resulted in health credentials being more top of mind.