In order, that was Rob Gronkowski, Ndamukong Suh, LeSean McCoy, Luke Kuechly, Odell Beckham Jr., Ben Roethlisberger, Paul George, Paula Findlay, Antonio Brown, Marlen Esparza, Eric Weddle, Lauren Fisher, Marcus Mariota, Sydney Leroux, Le'Veon Bell, Draymond Green, Eugenie Bouchard, Steven Stamkos, Elena Delle Donne, ...

Dan Wieden Dan Wieden at an award show in 2011. Wieden was widely known for his innovative and hugely successful marketing campaigns for companies like Old Spice, Procter and Gamble, and Coca Cola. But his biggest claim to fame came in 1988, when he created a slogan for his newly formed advertising firm's first client: Nike.

Wieden+Kennedy Wieden+Kennedy (W+K; /ˈwaɪdən-/ earlier styled Wieden & Kennedy) is an American independent global advertising agency best known for its work for Nike.

Nike's promotion strategy is focused on creating strong, emotional connections with their customers through advertising, sponsorships, and events. They use a variety of marketing channels, such as television, social media, and influencer marketing, to reach their target audience and build brand awareness.

The world's largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory.

Nike's promotion strategy is focused on creating strong, emotional connections with their customers through advertising, sponsorships, and events. They use a variety of marketing channels, such as television, social media, and influencer marketing, to reach their target audience and build brand awareness.

They invite social conversation and change on relevant topics. There are various marketing and PR strategies that make Nike ads effective; however, it is their combination approach that allows them to capture a wide audience and maintain a positive brand reputation.

Human Desire for Achievement: The campaign tapped into the deep-seated human desire for achievement, empowerment, and self-improvement. It created an emotional connection with consumers, inspiring them to push their boundaries and strive for greatness in all aspects of life.

The swoosh can be seen in various colors, yet in any shade, it looks sleek, achy, and powerful. This symbol stands for motion and speed, representing the wing of the goddess Nike, the Ancient Greek goddess of victory, who gave the name to the brand.

Seven Surprising Facts about Nike Inc. (NKE)

• Nike's Slogan Originated From a Convicted Killer.
• Footwear Revenues Account for 64% of Total Revenues.
• The Nike Swoosh Was Designed for $35.
• Revenues from “Men's Training” are nearly double that of “Women's Training”
• Nike Owns Converse and Hurley International.

Nike taps into a deep human desire for self-improvement and personal achievement by framing its brand messaging around greatness. They communicate a belief beyond just selling shoes - they believe anyone can achieve excellence if they work hard and push themselves to be their best. Here how Nike express their word.

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.