Peloton Members stick with it: 92% of households are still active a year later.

Who is the "Peloton Wife?" Well, you may have seen her before. Actress Monica Ruiz plays the role in the exercise bike company's holiday ad, which sparked controversy this week. In the commercial, her character is gifted a bike by her husband and records a vlog of her workouts and progress over the course of a year.

The ad focuses on a key statistic: 92%. According to Peloton, “92% of households that kick off the year with Peloton are still active a year later.” In other words – 92% of people who begin the year working out with Peloton stick with it throughout the year. That is an extremely high retention rate.

In French, "peloton" literally means "ball," but it is most often used with the meaning "group." It's frequently used in the bicycling context, just as in English, but it can also refer to a group in a marathon or other sporting event.

What is a Peloton? The peloton (from French, meaning little ball or platoon) is the main group or pack of riders in a road bicycle race. Riders in a group save energy by riding near (particularly behind) other riders.

While your referral code is the key to helping you get more friends on the Peloton Bike or Tread with you, it's not actually stored on your Bike, Tread or in the Peloton app. To find your code, sign into members.onepeloton.com, click on the small dropdown menu next to your photo, and tap “Refer Friends”.

For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement. And for some, it's the expense of multiple fitness classes replaced with one Peloton Membership that makes it worth the money.

A New Concept In Fitness We use a combination of technology, content and best-in-class instructors to empower our millions-strong community through fitness. Our library of classes with curated music is designed to keep you coming back. You can reach your goals at home, on your own time.

Peloton makes a range of home exercise machines and equipment, including bikes and treadmills. It also offers apps that host online fitness classes.

The Peloton Bike is an indoor-cycling bike with a touchscreen tablet attached to it. It's a lot like a spin bike you would ride at a boutique fitness studio, but much nicer - and all yours.

Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

And your toes inwards forcefully. If you have trouble clipping into your bike we recommend holding down the brake and putting the full weight onto the pedal.