Book of the Month is a subscription service that offers readers a selection of handpicked books every month. The service has recently released a TV spot that highlights why their subscription is one that readers can feel good about.
The TV spot opens with lively and upbeat music that immediately captures the viewer's attention. A young woman is seen sitting comfortably on a couch with a book on her lap, lost in the pages. She talks about how sometimes she feels anxious or lost in life, but she takes comfort in knowing that she always has a new book from Book of the Month waiting for her.
The video then switches to show how subscribers get to choose from five specially curated books each month. The books are displayed in a contemporary and stylish manner, showcasing the variety of genres and styles available. The narrator notes that subscribers can skip a month or choose to gift a subscription to a friend, which makes it the perfect gift for any book lover.
As the video continues, there is an emphasis on how Book of the Month works with publishers to support up-and-coming authors by featuring their work and highlighting their stories. This message is particularly impactful given the increased competition and challenges faced by new and emerging authors trying to break into the literary world.
The TV spot concludes with the narrator emphasizing how Book of the Month is not just a subscription service, but a community of readers who share a passion for books. The spot ends with a message that captures the essence of Book of the Month – "reading can bring us together in the most unexpected ways, and we're just getting started."
Overall, Book of the Month's TV spot successfully promotes its subscription service as not just a convenient way to receive books, but a platform that supports emerging authors, fosters community among readers, and ignites passion for reading.
Book of the Month TV commercial - The Subscription You’ll Feel Good About produced for Book of the Month was first shown on television on June 1, 2019.
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Book of the Month is an innovative and beloved company that has been revolutionizing the way people discover and experience great literature since its inception. With a rich history spanning several d...