The Schumaker family sold Rold Gold to Red Dot Foods Inc. of Madison, Wisconsin, in 1960, but the deal fell through when Red Dot went bankrupt and its principal owner committed suicide. Frito-Lay then purchased Rold Gold in 1961, and has owned the pretzel company ever since.

The updated design stays true to Rold Gold's signature gold and blue color scheme while bringing a brighter, fresher energy to traditionally muted pretzel aisles. Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY.

And don't be fooled by pretzels that appear to be whole grain; most really aren't. Rold Gold's Honey Wheat Braided Twists list enriched wheat flour (white flour) as the first ingredient, followed by whole wheat flour, then sugar and honey – and they still have just a paltry 1 gram of fiber per serving.

The name Rold Gold was applied as a brand of pretzels and cones in 1917, and compares the toasted color of the baked goods to the color of a layer of "rolled gold" applied with heat and pressure (often with a roller) to coat brass, bronze, etc.

Rolled gold is a famous alloy of Copper and Aluminium. It is utilized in making cheap ornaments.

rolled gold. noun. a metal, such as brass, coated with a thin layer of gold, usually of above 9 carat purity. It is used in inexpensive jewellery: Also called (US): filled gold.

ROLD GOLD® Original Tiny Twists Pretzels | FritoLay.

United States

• Auntie Anne's.
• Federal Pretzel Baking Company.
• Hot Sam Pretzels.
• J & J Snack Foods Corporation (SuperPretzel)
• Nabisco (Mister Salty)
• Pretzelmaker.
• Rold Gold.
• Snyder's of Hanover.

Pretzels may be better than some fatty chips, but four out of five nutrition experts surveyed by Time say if you're trying to eat healthy, pretzels shouldn't be your go-to snack. Although pretzels are low-fat, they are also pretty paltry on the protein and fiber front, and they can be quite high in sodium and carbs.

Bad Snack 4: Pretzels “While this salty treat can be low in fat, they hold no redeeming nutritional value whatsoever,” Grotto says. “In a side-by-side comparison, 1 ounce of pretzels raised blood sugar higher than 1 ounce of potato chips.”

Meaning of rolled gold in English Rolled gold is a very thin sheet of gold that is laminated to a lesser metal (usually brass).

rolled gold. noun. a metal, such as brass, coated with a thin layer of gold, usually of above 9 carat purity. It is used in inexpensive jewellery: Also called (US): filled gold.