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What the 2013 Buick Lacrosse TV commercial - More Than Expected Feat. Shaquille ONeal is about.

In 2013, Buick introduced a captivating TV spot titled 'More Than Expected' featuring the legendary Shaquille O'Neal. This commercial aimed to challenge the longstanding perception of Buick as a brand reserved for older individuals.

The TV spot opens with Shaq walking into what appears to be a swanky art gallery. As he gazes at the striking paintings, he notices a stunning red sporty sedan displayed prominently amidst the artwork. Intrigued, Shaq approaches the car, unable to hide his surprise at its sleek design and modern features.

Instantly captivated by the vehicle's elegance and craftsmanship, Shaq jumps into action. In his signature larger-than-life style, he effortlessly squeezes his colossal frame into the driver's seat. As he settles in, Shaq exclaims, "I didn't expect this to be a Buick!" This statement encapsulates the core message of the commercial: that the 2013 Buick Lacrosse defies expectations and offers more than meets the eye.

The commercial then takes viewers on a whirlwind journey alongside Shaq, showcasing the luxurious interior, cutting-edge technology, and impressive performance of the Lacrosse. With every turn of the wheel, viewers witness Shaq's infectious enthusiasm as he revels in the dynamic driving experience.

Throughout the advertisement, the 'More Than Expected' tagline rings true, highlighting Buick's commitment to pushing boundaries and challenging preconceived notions. By featuring Shaquille O'Neal, a beloved and larger-than-life figure, Buick cleverly appeals to a wider audience, injecting a fresh and youthful energy into their brand image.

Ultimately, the 2013 Buick Lacrosse TV Spot, 'More Than Expected' Feat. Shaquille O'Neal successfully conveyed the message that Buick is more than just a traditional and conservative car brand. Through the juxtaposition of a larger-than-life personality and a stylish vehicle, Buick aimed to captivate the imaginations of viewers and redefine what it means to drive a Buick. This memorable commercial left an indelible mark on the minds of consumers, compelling them to reconsider their perceptions of the brand.

2013 Buick Lacrosse TV commercial - More Than Expected Feat. Shaquille ONeal produced for Buick was first shown on television on March 27, 2013.

Song from commercial 2013 Buick Lacrosse TV Spot, 'More Than Expected' Feat. Shaquille O'Neal

"Good Feeling" is a song by American rapper Flo Rida ), released in 2011 as the lead single from his fourth studio album , "Wild Ones." The song also appears on Flo Rida's EP of the same name. It was written by Flo Rida, Dr. Luke, Cirkut, Breyan Isaac, Arash Pournouri, Avicii, Etta James, Leroy Kirkland, and Pearl Woods.

Musical Style and Composition"Good Feeling" is a catchy hip-hop song with elements of pop and dance music. It features an upbeat and energetic tempo, with a prominent electronic dance beat. The song incorporates a sample of Etta James' classic hit "Something's Got a Hold on Me," which adds a soulful and nostalgic touch to the track. Flo Rida's rapping and melodic vocals blend seamlessly with the infectious beats and uplifting lyrics.

Lyrics and MeaningThe lyrics of "Good Feeling" convey a positive and empowering message. The song is about experiencing a sense of joy, optimism, and confidence. The chorus repeats the line "Oh, oh, sometimes I get a good feeling , yeah," emphasizing a feeling of happiness and excitement. Flo Rida encourages listeners to embrace life, enjoy the moment, and let go of their worries.

Commercial Success"Good Feeling" achieved significant commercial success worldwide. It reached the top of the charts in several countries, including the United States, Canada, Australia, and the United Kingdom. The song's catchy melody and positive vibes resonated with audiences, making it a popular hit on radio stations and in clubs.

Music Video and PerformancesThe official music video for "Good Feeling" was released on October 21, 2011. It features Flo Rida performing in various locations, including a rooftop, a street party, and a poolside gathering. The video captures the high-energy atmosphere of the song, with vibrant visuals and enthusiastic crowds.

Flo Rida has performed "Good Feeling" live at various concerts and events, showcasing his energetic stage presence and engaging with the audience. The song's catchy hooks and uplifting lyrics make it a crowd favorite, often prompting sing-alongs and enthusiastic responses from fans.

Legacy and Influence"Good Feeling" has become one of Flo Rida's most successful and recognizable songs, contributing to his rise to prominence in the music industry. Its blend of hip-hop, pop, and dance elements has influenced subsequent artists and helped popularize the fusion of different genres within mainstream music.

The song's use of the Etta James sample has also sparked interest in the original source material, introducing a new generation of listeners to the iconic soul singer's music. Overall, "Good Feeling" remains a beloved track that continues to resonate with audiences and bring a sense of joy and positivity.

Frequently Asked Questions about 2013 buick lacrosse tv spot, 'more than expected' feat. shaquille o'neal

Ducking under the roof, he planted his butt in the seat and swung his legs beneath the steering wheel. And damn it, he fit. Sure, his knees were knocking up against the wheel, but he tells us that's a common problem.

Sign up to track 273 nationally aired TV ad campaigns for Shaquille O'Neal.

Shaquille O'Neal has promoted a variety of products and services. O'Neal is is a spokesperson for The General, an insurance company. He's also promoted Buick, Pepsi, Epson, Papa John's, and many other brands and companies. Unfortunately, he also promoted FTX, which got him in legal trouble.

Shaquille O'Neal once got so annoyed at a salesman that he spent $1.3million on buying three Rolls-Royces… that he doesn't even drive. Shaq is one of the most famous basketball players of all-time and his wealth reflects that - he is worth a reported $400million (£350m).

It includes 155 Five Guys Burgers franchises, 40 24-Hour Fitness franchises, 17 Auntie Annie's Pretzels franchises, 150 car washes, several nightclubs in Las Vegas, a shopping center, a movie theater, and his own restaurant, Shaquille, apart from owning the Big Chicken restaurant chain.

50 brands Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

The Inside the NBA analyst is reportedly making more money in retirement than he was in during his playing career, and his net worth is estimated to be over $400 million. In his own reality TV show 'Shaq Life', O'Neal revealed that he owned around 50 brands, a number which is expected to have risen over the years.

He has appeared in numerous films and has starred in his own reality shows, Shaq's Big Challenge and Shaq Vs. He hosts The Big Podcast with Shaq. He was a minority owner of the Sacramento Kings from 2013 to 2022 and is the general manager of Kings Guard Gaming of the NBA 2K League.

Much of Shaq's money came through his NBA career. He earned $292 million from his NBA contracts and an estimated $200 million in endorsements while he was playing. Today, much of his wealth comes from his new business endeavors and a multiyear television deal with Warner Bros.

Rolls-Royce Phantom Drophead Shaq O'Neal bought himself a real luxury car in 2009 when he was at the top of his game. So, he bought a white Rolls-Royce Phantom Drophead that cost $450,000, making it the most expensive car he owned. But he didn't stop there.

The big man then used some of the proceeds to start up his own restaurant named “Shaquille's.” Shaq bought 155 Five Guys locations (worth ~$100M). It was more than 10% of the company's entire franchise portfolio. In 2016, he sold all 155 to start his own restaurant, Shaquille's.

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Actors

Actors who starred in 2013 Buick Lacrosse TV Spot, 'More Than Expected' Feat. Shaquille O'Neal

Shaquille O'Neal photo
Advertisers

Advertisers of the 2013 Buick Lacrosse TV Spot, 'More Than Expected' Feat. Shaquille O'Neal

2013 Buick Lacrosse TV commercial - More Than Expected Feat. Shaquille ONeal
Buick

Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...

Agenices

Agenices of the 2013 Buick Lacrosse TV Spot, 'More Than Expected' Feat. Shaquille O'Neal

2013 Buick Lacrosse TV commercial - More Than Expected Feat. Shaquille ONeal
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

2013 Buick Lacrosse TV commercial - More Than Expected Feat. Shaquille ONeal
Engage M-1

Engage M-1 is a company that specializes in the development and manufacturing of electric motorcycles. The company was founded in 2019 by a team of passionate engineers who shared a common goal of dev...

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Products Advertised

2012 Buick Lacrosse
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