(April 2014) TV commercial "The Blacklist" for the 2015 Ford Mustang, in the character of his The Blacklist (2013) role, Tom Keen.

Procter & Gamble In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

The 10 biggest brand advertisers on TV in 2021

• Kohl's, 32.1 billion.
• Tide (Procter & Gamble), 32.4 billion.
• Downy (Procter & Gamble), 32.6 billion.
• McDonald's, 33.3 billion.
• Allstate, 37.3 billion.
• T-Mobile, 41.3 billion.
• Progressive, 59.4 billion.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

Actor Akshay Kumar has most visibility in TV advertisement time.

The Biggest Linear TV Advertisers in 2021

• Liberty Mutual Insurance – Gym. No. of Airings 16,000.
• Domino's Pizza – Return of the Noid. No. of Airings 32,000.
• GEICO – Tag Team Helps with Dessert. No. of Airings 17,000.
• Progressive Insurance – Break from Work. No. of Airings 10,000.
• Tide – Don't Pay for Clean Water, Pay for Clean.

Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.

Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.

According to Forbes contributor Steve Olenski, celebrity endorsement helps increase sales in the short term and brand awareness in the long term. Celebrity marketing is also very effective to mark a major change for a brand, like the introduction of a new product, market expansion, or brand repositioning.

The largest advertising poster measures 28,922.10 m² (311,314 ft²), and was achieved by Arby's (USA) in Monowi, Nebraska, USA, on 13 June 2018.

In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).

The Procter & Gamble Company WPP Plc is the largest employer in the advertising industry with over 100,000 employees. A recent report shows that The Procter & Gamble Company (NYSE: PG) was named the world's largest advertiser in 2021, having invested $8.1 billion in promotional activities that year.