What the John Hancock TV commercial - The Ride is about.

John Hancock, a financial services company, released a television ad called "The Ride." The ad showcases a young girl riding a bike through picturesque landscapes while her parents watch with pride. The girl grows up and continues to ride her bike, inspiring others along the way. As she ages, her physical abilities change, but her determination remains constant.

The ad's main message appeals to the theme of financial planning and encourages viewers to plan for their future, just as the girl's dedication to cycling pays off over time. The ad concludes by showcasing the John Hancock brand and their mission of providing wealth management solutions that help people achieve their goals.

"The Ride" is a simple yet powerful ad that incorporates a universal message about dedication and hard work. It reminds individuals that planning for the future is just as important as pursuing our passions. Ultimately, it is the emotional connection with the main character and the inspiring nature of her journey that helps establish John Hancock's brand identity as a reliable and trustworthy financial service company.

John Hancock TV commercial - The Ride produced for John Hancock was first shown on television on September 2, 2014.