The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

The Man Your Man Could Smell Like "The Man Your Man Could Smell Like" was not only a commercial hit, but also won several awards, including the Cannes Grand Prix and the EFFIE Award for marketing effectiveness. It was able to increase the sales of Old Spice products by up to 107% in a short amount of time.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

actor Milind Soman Procter and Gamble's Old Spice deodorant campaign by Wieden + Kennedy opens with model-actor Milind Soman sitting bare chested on a throne in his “humble" palace, sharing his thoughts about what constitutes “manhood".

actor Isaiah Mustafa The campaign was launched in 2010 and immediately went viral. It featured actor Isaiah Mustafa, who spoke directly to the camera in a humorous and over-the-top manner. The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations.

John Bennett Perry (born January 4, 1941) is an American actor, singer and former model.

Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

Smell like a man, man. To promote its new deodorant, aluminum-free deodorant and body wash in a subtle scent called Ultra Smooth, Old Spice launched updates to its 2010 commercials and old tagline of, “Smell like a man, man.” The 2020 version includes the commercials' original actor, Isaiah Mustafa, now teamed with a son character and the ...

The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men. The success of the campaign was due in large part to its humor, which was relatable to a broad spectrum of consumers.