What the MarketAxess TV commercial - Open Credit Market is about.

MarketAxess TV Spot, 'Open Credit Market' is a compelling commercial that highlights the benefits of using the MarketAxess platform for trading fixed income securities. The spot features a diverse group of traders, each with their own unique strategy and background, who are all united by the same goal: to make informed and profitable trades.

The commercial begins with an immersive shot of a bustling trading floor, where we see traders calling out bids and offers and exchanging their knowledge and insights with one another. The voiceover then introduces us to the MarketAxess platform, which is presented as a revolutionary new way to trade fixed income securities.

Throughout the spot, we see how MarketAxess is enabling traders to access bond markets around the world and execute trades quickly and efficiently. Using dynamic shots of the platform's interface and user-friendly features, the commercial shows how MarketAxess is empowering traders to achieve more successful outcomes and providing them with comprehensive data and analytics tools to guide their decision-making.

The spot's tagline, 'Open Credit Market,' encapsulates the central theme of the commercial: the idea that by using MarketAxess, traders can break down barriers to entry and access the full range of credit market opportunities available to them. Overall, the MarketAxess TV Spot, 'Open Credit Market,' is a compelling and effective advertisement that highlights the innovative tools and features that make MarketAxess a leading platform for fixed income trading.

MarketAxess TV commercial - Open Credit Market produced for MarketAxess was first shown on television on March 25, 2019.