What the Built Ford Tough Sales Event TV commercial - Weekend Warriors is about.

The Built Ford Tough Sales Event TV Spot titled 'Weekend Warriors' showcases Ford's commitment to providing vehicles that are up to the challenge of handling any obstacle, no matter how demanding. The TV spot stars a group of friends who are passionate about outdoor activities, including camping, fishing, and off-roading.

As the TV spot opens, the group is seen driving through rough terrain in their Ford trucks, pushing the vehicles to their limits. The powerful, rugged trucks prove their worth in handling the bumpy roads, rocky terrains, and muddy paths. The group soon arrives at their destination, a scenic campground, and the scene changes to show them setting up their tents and preparing for some weekend adventures.

As the weekend progresses, the group engages in various outdoor activities, including fishing, kayaking, and off-roading. At every step, the Ford trucks continue to perform remarkably, proving that they are indeed Built Ford Tough. The TV spot ends with the group packing up and going back home, satisfied with their weekend of adventure, and with the message: "Get ready for your next adventure during the Built Ford Tough Sales Event."

Overall, the Built Ford Tough Sales Event TV Spot is an excellent example of how Ford uses advertising to promote its products to the target market. The spot showcases the ruggedness, power, and capability of Ford trucks and highlights how they are a perfect fit for people who love adventure, the outdoors, and the thrill of the road.

Built Ford Tough Sales Event TV commercial - Weekend Warriors produced for Ford was first shown on television on September 3, 2014.