What the MarketAxess TV commercial - Rain or Shine is about.
MarketAxess is a leading provider of electronic trading platforms for fixed-income securities. The company recently launched a new TV commercial called "Rain or Shine" that highlights the benefits of using its platform in all market conditions.
In the commercial, we see a variety of rain and shine scenarios, such as people walking on a sunny day, playing in the rain, or even hiking in the mountains. The voiceover explains that the market can be unpredictable, just like the weather, but with MarketAxess, investors can access a variety of fixed-income trading options that will help them weather any storm.
The commercial features a series of images and animations that highlight the key features of the platform, such as its real-time pricing and execution, access to a wide range of fixed-income products, and advanced analytics that help investors make informed decisions.
Overall, the MarketAxess TV spot "Rain or Shine" is an effective way to showcase the platform's benefits in a relatable and engaging way. It highlights the importance of having a trading partner that is always by your side, no matter what the conditions are like.
MarketAxess TV commercial - Rain or Shine produced for
MarketAxess
was first shown on television on May 24, 2023.
Frequently Asked Questions about marketaxess tv spot, 'rain or shine'
A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.
Contact the station directly.
If you want to reach a large audience, you'll need to negotiate with multiple networks to get your ad out there. Visit the websites of the stations you'd like to work with, and look for a sales representative or advertising manager you can contact.
TV spots are the most common form of TV advertising. They are the adverts that we encounter at the beginning, middle and end of all our favourite shows, across linear TV and broadcast VOD.
It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox.
Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.
Create a Storyline or Jingle
Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.
spot television. local television time set aside for spot commercials. When advertisers speak of spot television, they are referring to the purchase of commercial time in a market-by-market buy.
Definition. An advertising message is the visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization or idea.
Mad Men
Mad Men begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and continues at the new firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners) near the Time-Life Building at 1271 Sixth Avenue.
The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer.
or airing of television commercials
spot TV in American English
noun. slang. the production or airing of television commercials.
