What the Sqwincher TV commercial - Athletes of Industry is about.

Sqwincher is a sports drink company that has rolled out a new television commercial, titled 'Athletes of Industry'. This new TV spot features some of America's hardest-working workforce highlighting what it takes to perform on the job. Rather than depicting professional athletes, this commercial showcases the workers who clock in every day to help keep our country running.

In the commercial, viewers are treated to a variety of athletes of industry, with the camera showcasing sweaty welders, heavy machinery operators, construction workers, and farmers in the middle of their work, while the voiceover talks about the importance of hydration even when you're off the beaten path.

The video highlights how working-class Americans are the backbone of the economy and endures some of the most grueling tasks in the country. Sqwincher's commercials appeal to these workers by stating that just like athletes, they too need a higher level of hydration to perform their daily tasks at work efficiently.

The Sqwincher TV spot, 'Athletes of Industry', not only seeks to draw attention to the hard-working men and women, but also to the importance of staying hydrated. The commercial rightly reflects the message of motivation, hard work, and the ability of hard working-class people to excel at their job with bravery.

Sqwincher TV commercial - Athletes of Industry produced for Sqwincher was first shown on television on June 28, 2015.