Shutterfly's latest TV spot, titled "Let the Good Fly: Cards," is a heartwarming and uplifting commercial that celebrates the joy of sending and receiving personalized greeting cards through the mail.
The ad opens with a little girl sitting at her kitchen table, eagerly making a card for her beloved grandmother. From there, we're taken on a journey through various homes and communities, where we see people of all ages writing messages, decorating their cards, and dropping them into the mailbox.
As the music swells and the camera pans across the beautiful designs and heartfelt sentiments, we can't help but feel a sense of nostalgia for a time when letter-writing was a cherished tradition. But the message of the ad is clear: sending a card is still a powerful way to connect with the people we love, even in an age of instant messaging and social media.
Throughout the spot, we also see glimpses of the many different occasions that people might choose to send a card, from birthdays and graduations to weddings and new babies. And of course, Shutterfly's customizable cards are highlighted as the perfect way to make each message truly your own.
In the end, the little girl from the beginning of the commercial is shown running to her mailbox and opening a card from her grandmother, with a big smile on her face. It's a touching moment that reinforces the power of sending and receiving personalized cards, and it's sure to inspire viewers to do the same for their loved ones.
Shutterfly TV commercial - Let the Good Fly: Cards produced for Shutterfly was first shown on television on November 2, 2020.
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