The PGA Championship stands out among the four men's Majors as the only one exclusively for professionals.

Rolex supports the most prestigious events, players and organizations in golf and encourages the development of the game worldwide. Its contribution to excellence in the sport is based on a rich heritage stretching back more than 50 years. Rolex champions both innovation and respect for the spirit of the ancient game.

These disciplines uphold cherished brand values, making this commitment part of a long-term strategy to help inspire young generations and instil in them a competitive spirit, the hunger for a challenge and the continuous pursuit of excellence.

Rolex and tennis share a set of strong founding values: the perpetual quest for excellence, the desire for technical precision, unwavering effort, a respect for tradition and pushing beyond personal limits.

The Rolex Series is a series of men's professional golf tournaments played internationally, as part of the European Tour.

LIV Golf is financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. Some journalists and commentators have said the tour is part of efforts by the Saudi monarchy, which has been criticized for its corruption and human rights abuses, to improve its public image through sports.

Rolex watches are so famous because they are a symbol of luxury, status, and wealth. They have been worn by celebrities, politicians, and businesspeople for decades, and their iconic design is instantly recognisable worldwide.

The name 'Rolex' is thought to be an onomatopoeia for the sound of a watch being wound. Another story is that Wilsdorf cleverly mixed the words “horological excellence” with “luxury” and boiled them down to the easily pronounced 'Rolex'. The origins of Rolex's name, in letter written by Hans Wilsdorf (photo: Rolex)

Currently, there is quite a significant group of players that Rolex sponsors. On the men's side, the main man is current world No. 1 and current Wimbledon and US Open champion Carlos Alcaraz. He is accompanied by Stefanos Tsitsipas, Holger Rune, Jannik Sinner, Alexander Zverev, and Dominic Thiem.

To symbolize the collaboration between Rolex and Wimbledon, Rolex came out with a unique dial for the Rolex Datejust, nicknaming it the “Wimbledon Rolex”.

Rolex watches are known for their exquisite craftsmanship, durability, and timeless style. They are the choice of celebrities, athletes, and other successful individuals around the world.

The 2023 Rolex Series tournaments are the Abu Dhabi HSBC Golf Championship, the Hero Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship and the season-ending DP World Tour Championship, Dubai.