What the 2016 Essence Festival TV commercial - Need a Break is about.

The 2016 Essence Festival TV Spot titled 'Need a Break' was an advertisement promoting the annual music event held in New Orleans, Louisiana. The commercial features a group of women in their everyday lives getting caught up with work and family obligations. They all seem to need a break from their stressful lives and responsibilities. The commercial then shows them packing their bags and heading to New Orleans for the Essence Festival, where they can let their hair down, enjoy some soulful music, dance and have a good time.

The ad was designed to appeal to women of color who lead busy lives and need to take a break to recharge and renew their spirits. The festival provides an opportunity to connect with like-minded women while enjoying some of the best music and entertainment in the city.

The commercial succeeds in invoking a sense of empowerment and freedom that comes with taking a break from daily responsibilities. The festival represents a place where women can come and feel inspired, rejuvenated and connected with their culture. The 'Need a Break' campaign had a great impact and it was highly successful in promoting the cultural event which has since become an annual tradition.

2016 Essence Festival TV commercial - Need a Break produced for Essence Magazine was first shown on television on May 15, 2016.