What the Life360 TV commercial - Frustrating is about.

The Life360 TV Spot titled 'Frustrating' depicts the challenges that can arise when you are trying to keep track of your family members. The ad starts with a mother grumpily commenting that she can never seem to keep track of her family members and their whereabouts. The camera then pans to her daughter's empty bed, and she is shown desperately trying to reach her daughter, who is out with her friends.

The ad then showcases how using the Life360 app can alleviate this frustration by allowing parents to keep track of their family members' locations, schedule reminders, and monitor driving behaviors. The app readily updates parents with notifications on their family members' current location, their estimated time of arrival, and even warns them if any of them are speeding. This feature assures parents that their family members are safe and sound.

The Life360 TV Spot, 'Frustrating,' effectively communicates the app's capability to alleviate parental stress while keeping their family members safe. The ad highlights the importance of staying connected with family members and how Life360 provides an avenue to do so. The ad ends with a mother happily greeting her daughter when she returns home, thanks to the Life360 app's use.

Life360 TV commercial - Frustrating produced for Life360 was first shown on television on November 16, 2020.