What the Popeyes $5 Bonafide Big Box TV commercial - This Is a Meal is about.

In the latest TV spot for Popeyes' $5 Bonafide Big Box, the fast-food restaurant showcases the hearty and delicious meal that is included in the box. The ad begins with an up-close shot of the box on a table, followed by shots of the various items inside.

The voiceover narrator describes the meal as "a lot of food," "a four-piece chicken tender dinner," "a side of your choice," "a biscuit," and "a drink." The camera cuts to a man taking a bite out of a chicken tender, visibly enjoying the meal.

Throughout the TV spot, the focus is on the satisfaction and quality of the meal. The food is presented as fresh and delicious, and the portions are shown as generous. The voiceover even mentions that this $5 Bonafide Big Box is a "real meal."

Popeyes' marketing team seems to be emphasizing the value that this meal provides. At only $5, customers can enjoy a filling and satisfying meal that includes a variety of options. Additionally, the TV spot is shot in a way that highlights the food and its presentation, further enticing viewers to try out the meal for themselves.

Overall, Popeyes' $5 Bonafide Big Box TV spot is an effective and mouth-watering advertisement that emphasizes the value and quality of the meal.

Popeyes $5 Bonafide Big Box TV commercial - This Is a Meal produced for Popeyes was first shown on television on August 28, 2018.