As a privately-owned company, Edward Jones has a very personal feel that's almost like family. Out of our partnership structure grows a spirit of collaboration. We have a shared focused on doing what's best for our clients, our communities and one another.

The firm's investment philosophy – investing for the long term in quality investments aligned with our clients' goals and risk tolerance – appeals to clients who value clear and straightforward guidance as they work toward long-term goals.

Edward Jones Investments

Jones Financial (Edward Jones) Headquartered in St. Louis, the privately owned financial services firm serves nearly seven million investors across the U.S. and Canada. Its better-known subsidiary Edward Jones employs more than 19,000 financial advisors, with client assets in the company's care totaling $1.2 trillion.

Edward Jones lets people work with a human advisor while robo-advisors are computer programs. Edward Jones tends to charge a higher fee than a robo-advisor. Despite that higher cost, some investors prefer the personalized touch and empathy that comes from a human advisor.

The top competitors of Edward Jones include Fidelity Investments, BlackRock, Vanguard, Bank of America and BNY Mellon. Edward Jones has 3,073 active competitors.

It often comes down to culture For example, advisors were accustomed to a “yes-centric” management team that operated through a business-friendly and common-sense lens. Increasingly, however, the firm is taking a compliance-first approach that is making even simple business challenging to complete.

The firm reported an attrition rate of 4.7% for the second quarter compared to the 6% it reported for the same period in 2022. Edward Jones this year gave all advisors the option to work in teams or share real estate after piloting the program for around a year.

individual investors Edward Jones caters to individual investors and small businesses, primarily in Middle America.

Your financial advisor generally receives between 36% and 40% of the compensation Edward Jones receives from asset-based fees, transactional revenue, ongoing 12b-1 fees, trail commissions and revenue from premiums generated by activity in your financial advisor's clients' accounts.

Edward Jones has also slowed down advisor attrition rates, which Aven credits to the firm's relatively recent introduction of teaming and co-locating options. The firm reported an attrition rate of 4.7% for the second quarter compared to the 6% it reported for the same period in 2022.

Some of the products Edward Jones sells come with high fees, such as life insurance and annuities. But that will be true at any other firm for those same financial products. EJ says that 36% to 40% of these commissions go straight to the advisor.