What the 2016 Toyota RAV4 TV commercial - Me importa poco is about.

In late 2016, Toyota released a new TV commercial for their popular RAV4 crossover SUV called "Me importa poco" (or "I Don't Care" in English). The ad featured an upbeat Latin pop song that played over scenes of vibrant city life, showcasing the adventurous, carefree spirit of the RAV4.

The commercial's tagline, "Me importa poco lo que piensen" (or "I don't care what others think"), was meant to emphasize the vehicle's versatility and freedom. The RAV4 was shown navigating through tight city streets and rough terrain, with plenty of storage space for a variety of activities like camping and surfing.

The ad also highlighted the RAV4's advanced safety features, such as its Lane Departure Alert system and the available Bird's Eye View camera. Toyota's dedication to safety was underscored by the final tagline, "Me importa mucho tu seguridad" (or "I care a lot about your safety").

Overall, the 2016 Toyota RAV4 TV Spot was a fun and energetic ad that evoked a sense of adventure and excitement, while also emphasizing the vehicle's practicality and safety.

2016 Toyota RAV4 TV commercial - Me importa poco produced for Toyota was first shown on television on November 9, 2016.