What the SimpliSafe TV commercial - Every 22 Seconds is about.

Title: SimpliSafe TV Spot - "Every 22 Seconds"

Introduction:In the fast-paced world we live in today, home security has become a top priority for many individuals and families. SimpliSafe, a renowned home security brand, understands the importance of providing peace of mind to their customers. Their TV spot titled "Every 22 Seconds" captures the urgency and efficiency of SimpliSafe's security systems, highlighting their ability to keep homes safe and secure. Let's dive deeper into this captivating commercial that showcases SimpliSafe's dedication to protecting what matters most.

The Opening Scene:The TV spot begins with an aerial shot of a suburban neighborhood at dusk, bathed in the warm glow of streetlights. The scene exudes a sense of tranquility, but the underlying message is clear - danger can strike at any time, even in the seemingly safest of neighborhoods.

Narration:A calm, reassuring voiceover starts, "Every 22 seconds, someone's home is invaded." The narration is deliberate and serves to grab the viewers' attention while foreshadowing the imminent danger lurking in the shadows.

Visuals: As the voiceover continues, the camera shifts to a series of quick, impactful shots. We see a dark silhouette peeking through a window, a startled homeowner glancing at their security camera footage, and a worried family huddled together in a dimly lit living room. These visuals depict the vulnerability individuals face without a robust security system in place.

The SimpliSafe Solution:As the tension builds, the commercial takes an optimistic turn. The camera focuses on a SimpliSafe security keypad, glowing softly in the dimly lit room. The SimpliSafe logo shines brilliantly, symbolizing hope, safety, and protection.

Narration:The voiceover exclaims, "But every 22 seconds, SimpliSafe saves a life." The words are impactful, emphasizing SimpliSafe's commitment to safeguarding homes and lives. The narration continues to highlight SimpliSafe's exceptional response time, their advanced monitoring systems, and their reliability.

Visuals:The TV spot showcases SimpliSafe's range of security devices, such as motion sensors, door and window sensors, HD cameras, and an easy-to-use smartphone app. These visuals demonstrate the comprehensive security measures SimpliSafe provides to keep families safe.

The Closing Moments:The commercial culminates with a shot of a calm, reassured homeowner smiling, knowing their home is protected by SimpliSafe. A call-to-action flashes on the screen, urging viewers to take control of their home security and explore SimpliSafe's offerings, which are designed to fit any budget and lifestyle.

Conclusion:SimpliSafe's TV spot, "Every 22 Seconds," successfully captures the urgency and importance of having a reliable home security system. Through powerful visuals, attention-grabbing narration, and a strong call-to-action, the commercial showcases SimpliSafe's commitment to keeping homes safe. By emphasizing their impressive track record and comprehensive security solutions, SimpliSafe instills confidence in potential customers, reassuring them that their homes and loved ones will be protected.

SimpliSafe TV commercial - Every 22 Seconds produced for SimpliSafe was first shown on television on October 6, 2015.