What the COVID Collaborative TV commercial - Quinceañera is about.

The COVID Collaborative, a nonpartisan organization, recently released a touching TV spot titled 'Quinceañera' in an effort to address vaccine hesitancy among the Latinx community. The spot features a young Latinx girl's quinceañera celebration being halted by the pandemic, with her family members telling her that they can't celebrate the way they intended because of COVID-19.

As the girl tries to process the disappointment, she has a conversation with her abuela who tells her about the importance of vaccines in fighting the virus. The spot aims to appeal to the sense of family and community that is deeply ingrained in Latinx culture, highlighting the need for everyone to come together and do their part to protect one another.

The spot ends with a message urging viewers to get vaccinated to help bring their families and communities back together. The COVID Collaborative's 'Quinceañera' spot is a powerful reminder of the importance of vaccination and the impact that it can have on our families and loved ones.

COVID Collaborative TV commercial - Quinceañera produced for COVID Collaborative was first shown on television on December 26, 2021.